The challenge for this presentation was to pitch a campaign in 1-minute to Nike, promoting the benefits of exercise for mental health (specifically in Gen Z). In order to figure out what to pitch, I did interviews and research which led me to three conclusions: On average, Gen Z spends ~9 hours online everyday. Excessive screen time is associated with higher levels of anxiety and depression. But physical activity can offset ~40% of that association. Ultimately, our solution was a two-part campaign including pop-up installations, plus a traditional video marketing designed to get Gen Z off their devices and moving - together.