
SUMMARY
WHAT WE DON'T SEA
THE CHALLENGE
Design an interactive installation that can be experienced from an unusual point of view, and incorporate "perspective" as a main theme.
OUR SOLUTION
An installation incorporating the creatures of the deep sea, using a panoramic perspective to create a sense of scale and floor projections for interaction.
TIMELINE
Sep 2025 - Oct 2025
ROLE/S
Creative Director
Lead Designer
DISCIPLINES
Creative Direction
Experience Design
TOOLS
Procreate
Figma
ARTIST'S STATEMENT
"THE SUBLIME" AND THE AWE-INSPIRING NATURE OF THE DEEP SEA
“The sublime is an experience of awe, terror, and wonder that arises from encountering something vast, powerful, and beyond human comprehension. It is a concept in aesthetics, philosophy, and art history that contrasts with beauty, representing a greatness that is simultaneously overwhelming and compelling.”
Countless myths have been created by our ancestors to personify the mystery of the sea. The Leviathan, the Kraken, the lost city of Atlantis, to name some. Although humanity has advanced so far that we know that we are made of molecules, which are made of atoms, which are made of protons and neutrons, and we know about black holes and white holes in vast space, we have only explored less than 25% of the ocean floor. That air of mystery around it still remains.
This exhibition attempts to capture that historic, collective sense of awe and fear (of the “sublime”); everyone in the room, past and present, is experiencing this together. In fact, they are a part of it, mirroring humanity’s connection to the world around them — even the deep sea. It features many familiar creatures and creatures yet unphotographed, like a (living) adult colossal squid. These are not myths. They are all very real.




